Facebook, the biggest Social Networking Site with over 1.94 Billion monthly active users is the best place for marketers to target their audience. To grow your business you should have to create a community for your product or services and with Facebook, you can create your Facebook page likes campaign using Facebook Ads. So, in this post, I have shared the complete step by step guide on how to create a successful Facebook Ad campaign 2020.
“Page Likes” in Facebook Ads is a great tool that helps your business to connect with the right audience depending upon your business goal. So, in this post, I’ll show how to create a page like Ad campaign with Facebook Ads. The steps are almost same for other ad campaigns.
Steps To Creating Effective Facebook Like Ads Campaign :
- First, you have to visit Facebook ads and log in with your account or you can go to fb.com and click the right side of the header arrow button and click on create an ad.
2.Objective: Here you have to click on the Engagement tab and name your campaign.
3. Click on page likes tab and then click on Set up Ad Account.
4. Next, you have to choose your country and currency and press the Continue button.
5. Now, in the page section Select the page that you want to promote.
Select your targeted location, you can select countries, cities and you can include any place or exclude any place depending on your business goal.
Choose the Age of customers that you want to target.
Now Choose Gender whether you want to target men or women or both.
Select languages like English All, etc. Facebook supports more than 36 languages.
- Detailed targeting :
Choose include people who match with business or services. You can browse categories or get a suggestion from the suggestion tab.
- Connection :
Choose Facebook page and select Exclude people Who like your Page, because it makes no sense to show your ad to those people who have already liked your page.
You can use save this Audience feature which will save time when creating other ads for these audiences.
Choose Automatic placement (if you are using Facebook Ad for the first time) or you can choose edit placements.
- Budget & Schedule:
Enter your budget or you can choose a lifetime budget option and select the date and time that you want your ad should run.
You can choose Advanced Options in Budget & Schedule where can customize your ad more.
Select manual if you want to give bid price manually (it will show suggested bid for your ad campaign). You can also select Automatic where Facebook will Set the Bid price for your Ad campaign.
When You get charged:
Choose page like because you will be charged only if someone likes your page.
If you want to run your ads all the time then choose Run Ads All The Time. But if you want that your ad should appear on a certain time then you can select the time by choosing Run Ads On a Schedule and choose the time that you want your ad should appear and click on the Continue button.
On the next page choose the Ad format you’d like your Ad to look like the single image, single video, slideshow ad. Here I have selected Single Image ad for this article.
Upload your own image or use free stock images.
- Recommended image specification:
- Image size: 1200*444 pixels.
- Image ratio: 8:3.
Write the heading text for your ad and can also use advanced options for some more options. Click on place order and make payment.